LASHIIVO

SOECO is a personal branding and packaging design project developed for a luxury, eco-conscious skincare line. Designed to appeal to both men and women, the project explores how sustainability and refinement can coexist within a modern cosmetic brand. The objective was to create a distinctive name and visual identity for an environmentally responsible skincare line, starting with three core products: body oil, facial mask, and natural soap. A strong emphasis was placed on clarity, memorability, and long-term brand relevance. The name Soeco is a fusion of “so” and “eco.” “So” references multiple interconnected ideas—such as society and the solar system—symbolizing unity, balance, and a broader worldview. “Eco” underscores the brand’s commitment to environmental responsibility and sustainable practices. Together, the name communicates a holistic approach to beauty, care, and the planet. The resulting identity is minimal, refined, and meaningful—reflecting a modern luxury aesthetic while reinforcing the brand’s eco-conscious values. Soeco positions itself as a thoughtful, forward-looking skincare brand where design, sustainability, and purpose align.