The project focused on developing the naming, visual identity, and a distinctive packaging concept for a new line of milk products. The packaging design draws inspiration from nature and animal anatomy, with multiple units forming a modular system that subtly references the shape of a cow’s udder. This approach resulted in soft, organic forms guided by natural principles.
To maintain clarity and elegance, the visual concept was intentionally kept minimal, avoiding unnecessary details in favor of a more restrained and unconventional design direction. A delicate, floral-inspired color palette was selected, with distinct shades used to differentiate milk by fat content. The chosen colors enhance both the aesthetic appeal and the sensory perception of the product. Sustainability was also a key consideration, with the proposed use of recycled plastic for the packaging material.
